THE FOR SALE BY OWNER BACKUP PLAN
The next best thing to selling on your own.
Have a plan ready if selling on your own takes longer than you expected.
You’ve already put work into selling your home yourself. If you’re still listed in 30, 60, or 90 days, what would you want to change? My FSBO Backup Plan gives you a way to compare what you’re handling now with the brokerage support you could put in place if you need it. We’ll talk through how the home could be marketed, what I could take on, what you’d still handle, and what the numbers would look like before you decide.
This conversation is for exploring options only; it does not create representation. Any representation, services, and compensation require a separate written agreement.

Josh Rinier
REALTOR® · Puffer Morris Real Estate Inc.
(717) 341-7713josh@joshriniersells.com
A flexible scope, decided together
What the Backup Plan can include
Start with what would actually help you. We’ll review the services that fit your property and timing and put the agreed scope in writing before work begins.
01
Pricing and presentation
- A pricing analysis and strategy based on relevant comparable sales
- Professional photography and a plan for presenting your home.
02
Marketing and exposure
- An MLS listing and applicable listing website distribution
- A proactive marketing campaign and buyer outreach
- Weekly marketing check-ins to review activity and feedback
- Open house marketing, signage, and lockbox arrangements.
03
Showings, offers, and closing
- Coordination of inquiries and showings, with an agreed process for qualifying interest
- Help reviewing offers, terms, and timelines
- Transaction coordination and communication with the title or settlement provider through closing.
Services, timing, and compensation depend on the written agreement you choose.
ON YOUR OWN VS. WITH MY FSBO BACKUP PLAN
| FEATURES | ON YOUR OWN | MY BACKUP PLAN |
|---|---|---|
| MLS LISTING | ||
| FULL PRICING ANALYSIS & STRATEGY | ||
| PROFESSIONAL PHOTOGRAPHY | ||
| COORDINATE & PRE-QUALIFY SHOWINGS | ||
| OFFER CONSULTATION | ||
| WEEKLY MARKETING CONSULTATION | ||
| TRANSACTION COORDINATION | ||
| CLOSING & TITLE COORDINATION | ||
| WEEKLY BUYER PROSPECTING | ||
| YOUR HOME LISTED ON LISTING WEBSITES | ||
| REAL ESTATE SIGNAGE & LOCKBOX | ||
| OPEN HOUSE MARKETING | ||
| UPFRONT COST | Discuss terms | Discuss terms |
| LISTING AGENT COMPENSATION | Discuss terms | Negotiable |
| BUYER AGENT COMPENSATION | Negotiable | Negotiable |
| IF JOSH FINDS A BUYER WITHOUT AN AGENT | Discuss terms | Discuss terms |
An X means brokerage assistance is not provided as part of self-representation; owners can arrange services independently. A checkmark refers only to services agreed in writing with Josh Rinier and Puffer Morris Real Estate Inc. Brokerage services and compensation depend on the written agreement. Compensation is negotiable.
A useful question to ask early
What if I find the buyer myself?
You may already have someone interested, or you may find a buyer while you’re talking with me. Bring that up before you sign anything. We can discuss whether the written agreement can account for a buyer you bring and how that would affect the work and compensation.
Ask me to walk through three situations with you: a buyer you bring, a buyer who comes through another agent, and a buyer I bring who doesn’t have an agent. We can compare who would do what, what compensation would apply, and how each situation could affect what you walk away with.
Before any commitment
Know the terms before you decide
We’ll review the services, agreement length, cancellation terms, any upfront expenses, and how compensation works. Compensation is negotiable. If you want to see how the options compare, we can work through estimated proceeds together.
Read the FSBO termsNo pressure, just a conversation
Want to know what your backup plan could look like?
Tell me what’s happening with your sale and what would need to change for you to consider getting help. We can talk through the options before you make a decision.
Viewing this page or asking questions does not create representation. Any services, representation, and compensation are subject to a separate written agreement.
Viewing this page or asking questions does not create representation. Any brokerage representation, services, and compensation would be agreed separately in writing.
Talk through my Backup Plan